Uttar Pradesh Digital Media Policy 2024 : The Uttar Pradesh Digital Media Policy is an initiative by the government of Uttar Pradesh to regulate, promote, and support digital media activities within the state. Although detailed information on a specific policy by this name might not be available as of now, Uttar Pradesh has taken various steps in recent years to bolster its digital infrastructure and media landscape.
Key Objectives:
- Promotion of Digital Media: Encourage the growth of digital media platforms, including news websites, social media, blogs, and other online content creation.
- Regulation: Establish guidelines and regulations to ensure responsible and ethical use of digital media platforms, addressing issues like misinformation, fake news, and online abuse.
- Support for Content Creators: Provide incentives and support for local content creators, including bloggers, vloggers, and influencers, to create content that promotes the culture, history, and achievements of Uttar Pradesh.
- Digital Infrastructure Development: Invest in improving the state’s digital infrastructure to support faster internet connectivity, particularly in rural and semi-urban areas, enabling broader access to digital media.
- Skill Development: Offer training programs and workshops for individuals interested in pursuing careers in digital media, covering topics like content creation, digital marketing, and cybersecurity.
- Collaboration with Tech Companies: Partner with technology companies to bring advanced digital tools and platforms to the state, enhancing the reach and quality of digital media.
Benefits:
- Empowerment of Youth: The policy aims to empower the youth by providing them with opportunities to engage in digital media, potentially leading to entrepreneurship and employment opportunities.
- Cultural Promotion: By supporting local content creators, the policy encourages the promotion of Uttar Pradesh’s rich cultural heritage on digital platforms.
- Economic Growth: The development of a robust digital media sector can contribute to the state’s economy by creating jobs and attracting investments from technology companies.
Implementation:
The Uttar Pradesh government may collaborate with various stakeholders, including educational institutions, private companies, and digital media experts, to implement the policy effectively. Workshops, training programs, and incentive schemes could be rolled out to support the policy’s objectives.
Challenges:
- Regulation and Control: Balancing the regulation of digital media to prevent misuse while ensuring freedom of expression can be challenging.
- Infrastructure Limitations: Ensuring that digital infrastructure improvements reach all parts of the state, especially rural areas, may require significant investment and time.
- Cybersecurity: Addressing cybersecurity threats and ensuring the safety of digital media platforms is crucial.
The policy aligns with broader national initiatives like Digital India, aimed at transforming India into a digitally empowered society and knowledge economy. The Uttar Pradesh Digital Media Policy would likely complement these national efforts by focusing on the specific needs and potential of the state.
On 28-8-2024, the Uttar Pradesh State Cabinet approved the Uttar Pradesh Digital Media Policy, 2024 for appointing digital influencers to publicize the State Government’s policies, schemes and achievements on various social media platforms. Key Points: The State Government will enlist various social media agencies and firms to advertise their content. This policy will enable the influencers to share content/ videos/ tweets/ posts/ reals related to the policies and achievements of the State Governments on X, Facebook, Instagram and YouTube. Once this policy is enforced, citizens across the country will be given an opportunity to get employment by advertising the content of State Government. The account holders and the influencers will be divided into 4 categories, based on the number of followers and will be paid accordingly a sum of Rs. 5 lakhs, Rs. 4 lakhs, Rs. 3 lakhs and Rs. 2 lakhs monthly. The influencers who will share the videos/ shorts/ podcasts on YouTube will also be divided into 4 categories, based on the number of followers and will be paid a sum of Rs. 8 lakhs, Rs. 7 lakhs, Rs. 6 lakhs and Rs. 4 lakhs monthly. The policy enables the Government to regulate the content shared on various platforms such as X, Facebook, Instagram and YouTube by punishing the influencers in case of sharing of any anti-national, obscene or objectional content